Storytelling & Special Activation

Giorgio Moroder in

“The SOUND of the FUTURE”

In a world where alternative fuels and electrification are changing mobility, FPT Industrial started to imagine not only how the powertrain of the future would operate and what it would look like, but also how it would sound. To put this idea into practice, the Brand partnered with the 3-time Oscar winner and father of disco music Giorgio Moroder.

Olivier Francois Global President of FCA Brand talks about the future of Lingotto

Smart Factory was involved by two agencies, RossoEvolution and D-Code, in the production and direction of the video that introduces a new chapter in the history of the Lingotto space and roof track, while launching the new Fiat 500 RED edition in a very special phygital event. 

“IT is The Future!”
An international branding campaign for the Made in Italy

Smart Factory was chosen by Discovery Channel – Warner Bros. Group, to organize, write, direct and produce a 4-episode advertorial series to celebrate the most advanced Italian companies in the sectors of aerospace, automotive, robotics and sustainable infrastructures. 

The video was produced on occasion of the Nation Branding Campaign “Italy is simply extraordinary: be IT”, launched by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Italian Trade Agency.


There’s space for Italian ambitions, to the Moon and beyond

3SUN – ENEL GreenPower

Reshoring solar panel manufacturing in Italy with a 3 GW Gigafactory

QB Robotics

Soft-hand automation for the next generation of robots


The safest and lightest materials for the fastest cars in the world

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