Giorgio Moroder in

“The SOUND of the FUTURE”

In a world where alternative fuels and electrification are changing mobility, FPT Industrial started to imagine not only how the powertrain of the future would operate and what it would look like, but also how it would sound. To put this idea into practice, the Brand partnered with the 3-time Oscar winner and father of disco music Giorgio Moroder.

“IT is The Future!”
An international branding campaign for the Made in Italy

Smart Factory was chosen by Discovery Channel – Warner Bros. Group, to organize, write, direct and produce a 4-episode advertorial series to celebrate the most advanced Italian companies in the sectors of aerospace, automotive, robotics and sustainable infrastructures. 

The video was produced on occasion of the Nation Branding Campaign “Italy is simply extraordinary: be IT”, launched by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Italian Trade Agency.


There’s space for Italian ambitions, to the Moon and beyond

3SUN – ENEL GreenPower

Reshoring solar panel manufacturing in Italy with a 3 GW Gigafactory

QB Robotics

Soft-hand automation for the next generation of robots


The safest and lightest materials for the fastest cars in the world

An International Branding Campaing produced by Eurosport to promote Dolomiti Paganella & North Lake Garda Trentino

For the second year, Discovery Channel – Warner Bros. Group has chosen Smart Factory team to organize and produce the Advertorial Campaign of Trentino on their channels.

A series of two episodes made to narrate the authenticity of the places and the multiple attractions of the territory, focusing on the stories of the protagonists who work for the promotion of a tourism characterized by sustainability and quality. During the production, Smart Factory participated in the realization of spectacular shootings related to the PWA world Competition held in Torbole.

Dolomiti Paganella
North Lake Garda Trentino


Stories of Transformation in Kenya
Directed by Andrea Vernoli and Cristian Afker
Supported by Innovazione per lo Sviluppo Grant – Fondazione San Paolo and Fondazione Cariplo

Through a journey that touched many areas of Kenya, the film collected testimonies from individuals who have been part of the most relevant technological innovation projects supported by Fondazione San Paolo and Fondazione Cariplo Grant, offering an authentic overview of the social and economic impact on the territory.

A complex and challenging project in which our team had the opportunity to follow the entire production and post-production process: from screenwriting, to the general organization of production and field shooting.

The film was screened out of competition at the 41st Turin Film Festival.

Olivier Francois Global President of FCA Brand talks about the future of Lingotto

Smart Factory was involved by two agencies, RossoEvolution and D-Code, in the production and direction of the video that introduces a new chapter in the history of the Lingotto space and roof track, while launching the new Fiat 500 RED edition in a very special phygital event. 

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