Storytelling

Giorgio Moroder in

“The SOUND of the FUTURE”

For FPT Industrial, we developed a documentary-series campaign in collaboration with Giorgio Moroder: a forward-looking branded content project exploring the creation of a signature sound for next-gen engines. Featuring Giorgio Moroder as guest collaborator, the series presents behind-the-scenes footage of engine development and sound design, highlighting innovation in mobility transitions.

“IT is The Future!”
An international branding campaign for the Made in Italy

Commissioned by Discovery Channel – Warner Bros. Group, we created a four-episode advertorial series celebrating four of Italy’s most innovative companies. The series was produced as part of the Nation Branding Campaign “Italy is simply extraordinary: be IT”, launched by the Ministry of Foreign Affairs and International Cooperation in collaboration with the Italian Trade Agency. The four featured companies are Argotec, 3Sun (Enel Green Power), QB Robotics, and Sabelt, each representing the cutting edge of Italian creativity, innovation, and excellence.

Argotec

There’s space for Italian ambitions, to the Moon and beyond

3SUN – ENEL GreenPower

Reshoring solar panel manufacturing in Italy with a 3 GW Gigafactory

QB Robotics

Soft-hand automation for the next generation of robots

Sabelt

The safest and lightest materials for the fastest cars in the world

Eurosport for Trentino

For the third consecutive year, Discovery Channel – Warner Bros. Group chose Smart Factory to produce different advertorial campaigns for Trentino Marketing, aired on Eurosport channels in 44 countries. The project showcases the region through the lens of sport, highlighting its landscapes, events, and people who embody Trentino’s outdoor spirit. In 2025, the two episodes focused on downhill biking in Val di Sole and climbing in the Brenta Dolomites. In 2024, three episodes were produced, featuring sailing on Garda Lake, the Soudal Quick-Step cycling team during their training camp, and a family of triathletes. The 2023 edition focused on authenticity and sustainability, with two episodes capturing Trentino’s natural beauty on Garda Lake and Dolomiti Paganella.

Val Di Fassa

Molveno Lake

Garda Lake

Dolomiti Paganella

North Lake Garda Trentino

MABADILIKO

“Stories of Transformation in Kenya“
Directed by Andrea Vernoli and Cristian Afker
Supported by Innovazione per lo Sviluppo Grant – Fondazione San Paolo and Fondazione Cariplo

The documentary follows a journey across Kenya, capturing the stories of those involved in key technological innovation projects supported by Fondazione San Paolo and Fondazione Cariplo Grant, offering a genuine insight into their social and economic impact. Written, directed, filmed, and edited by us in collaboration with Cafker Productions, the project encompassed the entire production process, from concept to post-production, and was screened out of competition at the 41st Turin Film Festival.

Pompeii Restoration week 2024

Smart-factory, with the support of the Ministry of Foreign Affairs and International Cooperation and ICE Agency, in collaboration with Assorestauro, is producing two videos for the Restoration Week 2024. These videos document the restoration work at the Insula Meridionalis of the Pompeii Archaeological Park. They provide an in-depth look at the delicate operations involved in preserving and enhancing one of the most important archaeological sites in the world. The aim is to highlight the significant commitment to the restoration and conservation of cultural heritage.

Olivier Francois Global President of FCA Brand talks about the future of Lingotto

Smart Factory was involved by two agencies, RossoEvolution and D-Code, in the production and direction of the video that introduces a new chapter in the history of the Lingotto space and roof track, while launching the new Fiat 500 RED edition in a very special phygital event.